Sabrina Carpenter has been appointed as Redken’s first global ambassador. Recognized for her distinctive blonde hair, Carpenter has “been a long-time supporter of the professional haircare brand, attributing her hair color to Redken’s Shades EQ, a leading demi-permanent hair gloss worldwide.” Her initial campaign will focus on ‘Redken’s Acidic Bonding Concentrate’ collection and is scheduled for release on September 19th, with additional campaigns aimed at both consumers and salon professionals to follow.

Carpenter will be featured in Redken’s advertising efforts across various channels, including “out-of-home, television, digital, and social media—Redken has also partnered with Carpenter for her upcoming 29-city Short & Sweet U.S. tour.” To support this collaboration, Redken has launched a campaign inspired by classic Hollywood style on its social media platforms and official website, emphasizing Carpenter’s representation of timeless Hollywood appeal and glam.

Image Credit: Redken



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