Microsoft has revealed that it’s created a minute-long advert for its Surface Pro and Surface Laptop hardware using generative AI. But there’s a twist: it released the ad almost three months ago, and no-one seemed to notice the AI elements. The ad, which went live on YouTube on January 30th, isn’t entirely made up of generated content. In a Microsoft Design blog post published Wednesday, senior design communications manager Jay Tan admits that “the occasional AI hallucination would rear its…
Read more: Microsoft made an ad with generative AI and nobody noticed
Microsoft has revealed that it’s created a minute-long advert for its Surface Pro and Surface Laptop hardware using generative AI. But there’s a twist: it released the ad almost three months ago, and no-one seemed to notice the AI elements. The ad, which went live on YouTube on January 30th, isn’t entirely made up of generated content. In a Microsoft Design blog post published Wednesday, senior design communications manager Jay Tan admits that “the occasional AI hallucination would rear its… Read more: Microsoft made an ad with generative AI and nobody noticed
