Kendall Jenner has expanded her partnership with luxury e-commerce platform FWRD by fronting its latest Spring 2025 campaign. As FWRD’s Creative Director, Jenner’s curated edit spotlights minimalist tailoring, soft neutral palettes, and sleek, effortless silhouettes. Her influence permeates the collection, blending high-end sophistication with approachable style. In the campaign imagery, Jenner models a selection of must-have pieces, reflecting her signature fashion-forward yet accessible aesthetic.

FWRD’s ongoing collaboration with Jenner not only reinforces the brand’s elevated yet wearable positioning but also capitalizes on Jenner’s formidable digital reach. By leveraging her cultural cachet, FWRD effectively bridges aspirational luxury with the immediacy of influencer-driven trends, appealing to fashion-conscious Millennials and Gen Z consumers.

Jenner’s star power continues to drive FWRD’s brand equity and visibility. By tying new seasonal drops directly to her influence, FWRD secures both immediate sales momentum and long-term aspirational branding among younger luxury shoppers, boosting loyalty and potential customer lifetime value.

Image Credit: FWRD



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