Coopers 12South, the newest collaboration between Jockey and country superstar Luke Bryan, is set to bring a unique retail experience to Nashville’s trendy 12South neighborhood. Slated to open in late November, the store will blend the city’s rich music heritage with an outdoor lifestyle vibe, reflecting both Bryan’s passions and Jockey’s classic appeal.

This concept will feature the limited-edition ‘Jockey Outdoors’ by Luke Bryan Collection, launched in 2022, and locally produced apparel and gifts inspired by Nashville’s creative community. Coopers 12South will also host activations, music events, local artisan workshops, and community gatherings. The store’s interior, designed by Nashville-based Mark Simmons Interiors, will showcase LED walls, art installations, and local artistry, while an outdoor patio offers a relaxing space for visitors.

Luke Bryan shared his excitement about opening the store, saying it honors the outdoors he loves while providing a space for others to share their creativity. With its thoughtful design and connection to the neighborhood, Coopers 12South promises to be a distinctive addition to Nashville’s retail scene.



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