Gap has launched its global Fall 2025 campaign, ‘Better in Denim,’ in collaboration with the international girl group KATSEYE. The initiative reimagines early-2000s style codes while reinforcing the brand’s reputation for denim as both a cultural staple and a versatile wardrobe essential. By aligning with a visibly rising music group, Gap positions itself to engage younger consumers while simultaneously building international recognition.

At the center of the campaign is a 90-second film set to Kelis’ Milkshake, choreographed by Robbie Blue. The performance “highlights Gap’s low-rise denim, emphasizing movement, energy, and comfort.” Through its blend of nostalgia and contemporary choreography, the campaign frames denim as both trend-forward comfort and a medium for personal expression.

The rollout “spans digital channels, social platforms, in-store activations, and influencer collaborations.” In addition to this, Gap and KATSEYE co-designed a limited-edition hoodie featuring the group’s name within the brand’s arch logo, further bridging pop culture with fashion heritage.

Image Credit: Gap



By

Source link