On’s Fall/Winter 2024 collection marks the brand’s inaugural training campaign in collaboration with FKA Twigs, an acclaimed artist, singer, and dancer. Titled ‘The Body is Art,’ this campaign “explores the intersection of movement, art, and self-expression, reflecting FKA Twigs’ view of the aesthetic value of bodies in motion and the connection between physical activity and artistic expression.”
‘The Body is Art’ campaign aligns with On’s mission to inspire movement, encouraging individuals “to view their bodies as canvases and their workouts as art and features a range of menswear and womenswear designed for comfort, style, and performance.” Notable items include the ‘Active-T, Movement Joggers’, and ‘Movement Bra,’ while footwear options such as the ‘Cloudnova X’ and ‘Cloud X 4’ offer versatility for leisure and gym styling. Available in vibrant colors like ‘Gecko,’ ‘Frost,’ and ‘Mulberry,’ as well as neutral color tones, this collection aims to cater to various preferences with its bright and dark options.
Image Credit: On
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