Popeyes is getting in formation.
The fast-food brand released a line of merch that looks strikingly similar to Beyoncé’s much-hyped Adidas x Ivy Park line.
Called “That Look From Popeyes,” the line of streetwear includes jackets, sweatshirts, zip-ups and hats, all in their signature shades of orange and maroon. All the items for sale are part of the Popeyes uniform, although in its lookbook, the tops were paired with trendy bike shorts and knee-high boots.
Items range from $10 to $40. Some gear has sold out already, including the classic T-shirt.
On Jan. 17, the “Homecoming” artist dropped her anticipated collection, which also contained exclusively maroon, white and orange looks.
Celebrities such as Reese Witherspoon, Lizzo and Laverne Cox received large orange garment racks filled with Bey’s merch. Alicia Keys mentioned her gift while hosting the Grammy Awards on Sunday. “Hey B, thank you for that orange box. That was really fire,” she sang.
But when a California Weed distributor attempted to pass the mention off as an endorsement for their products in a press release, they were met with legal action by Keys’ attorneys.
Junk food merch is especially hot right now. In June of 2019, Forever 21 released a line dedicated to Cheetos.
By Marisa Dellatto
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