The On Fall 2024 campaign has been unveiled by the activewear brand starring actress Zendaya to encourage consumers to try new things, get out of their comfort zone and, most important, get outside. The campaign sees Zendaya in the Swiss Alps in the various photos showcasing a variety of styles that consumers can shop now from $25 to $270. The campaign also includes Instagram content that sees the actress getting candid about comparing her young self to her current mindset that sees her trying new things.
Co-Founder David Allemann commented on the On Fall 2024 campaign with Zendaya saying, “Collaborating with Zendaya on a campaign that pays homage to On’s birthplace was so fulfilling. It’s been incredible to expand on our partnership with a campaign that authentically showcases her own experience with movement and well-being.”
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