IVI In-Video Shopping – A BRAND’S DREAM

Interactive Video is the next step in online video marketing development and thanks to IVI’s newly-developed technology, adding interactive purchasing functionality to your online video is now simpler than ever.

View video on our solutions

https://vimeo.com/259140125

What does IVI offer a Brand?

Brands are always looking at reinforcing their brand, with a view to that reinforcement will lead to loyalty and their end goal, more sales of their products and services.

IVI, with its revolutionary Point | Click | Purchase In-Video eCommerce Solutions, offers brands the following:

  • Brand Exposure
  • Brand Reinforcement
  • Increase product information
  • Traffic Generation
  • Powerful Data Capture
  • Increased Sales

How Does Interactive Video Work:

  1. In simple terms, but with extensive hard grafting from the team at IVI, any asset within a video can be made interactive. Once the video has been treated with IVI’s software technology, all assets to be promoted are tagged and their information is stored in the embedded database.
  2. When the user watches the video online (hostable in almost any environment) they have the choice whether to interact or not; so the interaction is not forced upon them as is the case with YouTube and Facebook…etc.
  3. All products are relevant to the brands video. So unlike YouTube, Facebook or other publications such as The Daily Mail where your enjoyment of watching a video will forcibly be interrupted by the latest unskippable lawn mower advert (this by the way when you are viewing an advert for the latest Audi Quattro); This is highly annoying! Research shows that most viewers, including 3 and 4 year olds, at this stage turn off the video they are watching.
  4. All products that are to be prompted appear as subtle icons at the bottom of the screen a few seconds before the product appears in the video (precursor).
  5. The viewer then hovers over the product, the video will pause (it can also carry on playing if you want), and product information in the form of text, graphics or a video will appear.
  6. In the case where a viewer wants to purchase a product, they can do that by selecting the product, selecting its size, colour and quantity (our unique website in a video technology) and add it to our unique integrated shopping basket.

The basket can then be checked before a secure payment is made (PayPal or any recognized merchant account).

If a brand wants to collect data on its viewers then our Point | Click | Poll solutions will allow them to do this.

SOME VALUABLE STATISTICS FOR BRANDS

Whether for online marketing, education & training, data collection or entertainment purposes, the results are staggering. Compared to standard (linear) advertising, interactive video offers:

Interactive Video Solutions for Everyone

SUMMARY:

IVI.TECHNOLOGY SOLUTIONS:

  • Allow the user to complete a purchase at source without redirection to an external website or link.
  • Can fully realise the potential of product placement.
  • Increase the possibility of impulse purchase by reducing the number of steps to just 1 step (Amazon 1 Click).
  • Offers the potential to change customer purchasing habits.
  • Magnify the effect of celebrity endorsement.
  • Enable increased interactivity between brand, customer and media.
  • World’s first truly integrated method of monitored advertising with a direct revenue stream.
  • Solutions for Facebook and Amazon 1 Click

IVI is currently working towards solutions for the football world cup in Qatar in 2022 and is actively seeking hardware technology partners, entrepreneurial investors, sports brands, technology brands and connections within the Qatari Royal Family circles.

For information regarding Interactive Video and how IVI can assist you in creating ground breaking informational and advertorial videos contact the IVI Team at info@ivi.technology