Bella Hadid x Frankies Bikinis are spicing up the swimwear scene with a bold Western twist, launching March 4. Blending Bella’s signature cowgirl aesthetic with Frankies Bikinis’ playful silhouettes, this 108-piece collaboration is a love letter to friendship, style, and sun-drenched summers.

Rooted in Malibu memories, Bella teamed up with childhood friend and Frankies Bikinis founder, Francesca ‘Frankie’ Aiello, to create a collection that fuses laid-back beach vibes with Western flair. Think gingham dresses trimmed with lace, suede bikinis, denim-inspired swimwear, and cozy loungewear — all complete with belt buckle accents and bandana prints.

Personal touches elevate the line: the ‘Salt Water Eyelet’ set features delicate embroidery of Bella’s name. At the same time, the ‘Love Bug’ swim range showcases a playful illustration of Bella and Frankie on horseback.

With its first drop hitting frankiesbikinis.com on March 4 at 9 a.m. PT, followed by two more in April and June, this collection is the perfect fusion of Malibu nostalgia and modern cowgirl cool just in time for summer.

Image Credit: Alana O’Herlihy



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