Stella McCartney’s latest campaign, starring Succession star Sarah Snook, introduces the ‘Stella Ryder,’ a vegan “It” bag with eco-luxe appeal. Snook, known for her role as Shiv Roy on the acclaimed series, showcases the Stella Ryder in an equestrian-inspired campaign that draws from McCartney’s love for horses and sustainable fashion.

The Stella Ryder bag, debuting during McCartney’s spring 2025 show in Paris, is crafted from innovative materials, including recycled and grape-based leather alternatives, marking McCartney’s ongoing commitment to cruelty-free luxury. Inspired by the curve of a horse’s neck, the bag’s Italian-made design brings an elegant silhouette with a distinctly modern edge.

Photographed at the scenic Spring Farm Dressage in Melbourne, the campaign emphasizes a harmonious blend of nature and high fashion, with Snook in McCartney’s signature tailoring and knitwear alongside her timeless ‘Miracle Dress.’ This campaign celebrates McCartney’s dedication to vegan fashion and continues her legacy from the beloved Falabella bag, setting a new standard in sustainable, animal-friendly accessories.

Image Credit: Stella McCartney



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