The tech giant has avoided mass layoffs in recent years, unlike other firms which have cut hundreds of thousands of jobs since the pandemic.

In May last year, Apple boss Tim Cook told CNBC, external that layoffs would be a “last resort”.

There have been more than 50,000 job cuts in the industry so far in 2024, according to tracker layoffs.fyi, external.

High-profile firms such as Amazon, Google, Microsoft, Snap and PayPal are among the tech companies to have announced cuts in 2024.

However, Apple has laid off far fewer people compared to their competitors.

It has a global workforce of about 161,000, according to GlobalData, external.

Apple is the world’s most valuable company – but “no one is immune to job cuts,” says industry analyst Paolo Pescatore of PP Foresight.

“While this might seem significant given that it relates to Apple as one of the last big tech giants to make job cuts, it is not driven by the need for efficiencies,” says Mr Pescatore.

“It feels more like a shift of strategic focus into other new emerging areas like AI,” he adds.



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