It might be the small screen, but some spring TV shows are awfully big on style. We asked to costume designers on “The Bold Type” (which airs Tuesdays at 8 p.m. on Freeform) to dish on how they keep their characters looking so chic.
“It’s definitely a fashion fantasy,” costume designer Lisa Frucht says of the series, which centers on a fictional women’s magazine called Scarlet. (The show is based on the experiences of executive producer and former Cosmopolitan editor-in-chief Joanna Coles.) “The premise has always been that [the characters] work at the magazine and have access to the fashion closet,” Frucht says.
This explains how leading lady Jane Sloan (Katie Stevens), a writer, can rock a litany of expensive labels such as Givenchy, Derek Lam and YSL. Frucht says the character’s “leather-and-lace” look was inspired by French model and fashion icon Caroline de Maigret: “She comes off as powerful, but it’s expressed in a softer way,” Frucht says.
For instance: Jane wears a “floaty” navy Alice & Olivia top, matching Derek Lam striped culottes (on sale for $197) and a pair of sky-high Jimmy Choo “Heloise” platforms (they’re still available!) in the first episode of Season 3. “A good shoe grounds her and gives her confidence,” Frucht explains.
While Jane is trend-conscious, pals Kat Edison (Aisha Dee) and Sutton Brady (Meghann Fahy) tend to be even more adventurous with their wardrobes. “Eclectic” and “architectural” Kat wears cutting-edge brands such as Dries Van Noten, Junya Watanabe and Rosie Assoulin, while Sutton is all about the vintage mash-ups.
“She came from a world where she didn’t have a lot of money and she was always looking in thrift stores,” Frucht says of Sutton. “Now, she is a person who just knows how to put different pieces together.”
But Frucht says the season’s haute-est looks belong to Editor-in-Chief Jacqueline Carlyle (Melora Hardin). She favors couture — think Alexander McQueen, Haider Ackermann and Givenchy — and bold, attention-grabbing colors. “The beauty of Jacqueline is that she can really wear anything,” Frucht says.
By Rachelle Bergstein
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