Louis Vuitton has introduced its ‘Men’s Spring–Summer 2026 Formalwear Campaign,’ featuring English soccer player Jude Bellingham, a designated ‘Friend of the House.’ Additionally, the campaign presents a selection of formalwear pieces under Creative Director Pharrell Williams’ menswear direction.

Through still photography and video, Bellingham is shown wearing workwear-inspired suits and classic silhouettes, part of a collection that updates traditional tailoring. The season’s offerings include “contemporary essentials in marine blue and other tones, intended for a range of settings including business, leisure, and formal occasions.” The outfits are paired with items from the updated ‘LV Aerogram’ line, made from waxy-grained calf leather with tone-on-tone hardware. New additions to the line include the ‘Boarding Messenger,’ ‘Keepall 50′ and ’35,’ and ‘Duo Pouch.’

The campaign focuses on materials, craftsmanship, and tailoring details, presenting Louis Vuitton’s seasonal interpretation of formal menswear.

Image Credit: Louis Vuitton



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